One big idea a day
Big ideas
take shape.
Short animated stories that explain one research-backed idea from psychology, productivity or business, and show you how to use it today.
Why MORPH exists
Good research changes how people work, decide and live. Most of it never leaves the journal. MORPH brings it to your feed.
Each episode takes one named effect, law or method, tells the story behind it, shows the evidence and its limits, and ends with one thing to try. The ideas come from psychology, productivity, business, money and creativity. They are built to be useful in your professional life and your personal one.
- 01Sourced
Every script starts from a primary study or source, and notes its caveats. Sources are listed in each video's description.
- 02Animated
Hand-built animation that follows Disney's 12 principles: origami, claymation, liquid glass, comic and more, chosen to fit each idea.
- 03Usable
Every episode ends with "Use it": one concrete step you can take at work or at home the same day.
- 04Deeper
Each video has a companion article in English and Arabic, with calculators, charts and quizzes, on the MORPH blog.
What we cover
Three fields. One question: does it work?
Psychology
Why people think and act the way they do
Biases, persuasion, emotions and relationships, explained through the experiments that found them.
- Framing
- Persuasion
- Dopamine
- Habits
Productivity
How to focus, learn and get the right work done
Flow, attention, memory and planning methods, with what the studies actually show.
- Flow
- Focus
- Learning
- Planning
Business
How to negotiate, decide and build
Negotiation, pricing, money and creative methods that teams and founders use.
- Negotiation
- Decisions
- Money
- Creativity
Start here
Episodes worth watching first
Each one is under a minute, with a full article if you want the details.
Long-form · 9 minutes
Disney's 12 Principles of Animation, Reused for UI Design
How squash and stretch, anticipation, timing and the rest of Disney's rules make interfaces feel alive, with examples for each principle.
How it looks
One idea, many ways to animate it
Each topic gets the animation style that explains it best. Tap a sample to play it.
Origami
Claymation
Liquid glass
Comic pop-art
Inflated 3D
Living orb
For Google, Instagram and TikTok reviewers
MORPH Uploader
MORPH Uploader (also called MORPH Publisher) is the private tool the MORPH creator uses to publish their own finished episodes to their own accounts. It is not offered to other users and no one else can sign in to it.
- YouTube: uploads each video with its title, description, tags and thumbnail, updates that video's details, and reads the channel's own video statistics so the creator can see how each episode performs.
- Instagram and TikTok: posts the same episode as a Reel, a carousel and a TikTok video on the creator's own accounts.
- Access is granted only through each platform's own sign-in screen. Tokens stay on the creator's computer.
How data is handled: Privacy Policy · Terms of Service